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Choosing the right domain name for your business

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A website is your business’ shopfront on the Internet and choosing a domain name is the first step to getting found online. A domain name is so much more than just the name that people type in to view your website. Getting the right domain name can help with brand awareness, adds credibility to your business, tells customers at a glance what your business is about and makes it easier for customers to find your website again.

However, finding your preferred domain name is becoming increasingly more difficult. There are currently over 240 million domain names registered across all Top Level Domains (TLD) and in Australia, there are over 2.6 million Australian domain names registered (as of February 2013) and growing every day. With the new generic Top Level Domain Names coming in mid-2013, businesses will have more opportunity to register their preferred domain names. View our new gTLD infographic for details.

Whether you are thinking of starting or have just established a new business, there are some things to take into consideration when selecting a domain name for your company.

Below are some tips to help you choose a domain name for your business:

  • Keep it short and simple – this makes it easier to remember
  • Make it easy to pronounce and spell – if people are confused, they’ll have trouble finding your website
  • Avoid using slang – it might mean something to you, but it might not have the same meaning for everyone. For example, if your target customers are overseas, they may not associate it with your business or it may have a completely different meaning in their culture and take offence to it
  • Avoid hyphens in the domain name where possible – most people don’t think about typing them in or may forget
  • Make sure it’s not too similar to your competitors’ names
  • Make sure it doesn’t violate anyone’s trademark
  • Consider registering your domain name in your local market, for example, .com.au, .net.au or .co.nz.
  • It’s a good idea to register .com or .net extensions to avoid competitors registering your business name

More and more domain names are being registered every day, so it’s a good idea to register your domain name straight away. View our infographic on what you think you should register first: your business name or domain name.

It’s so affordable to register a domain name, so get in quick and register a domain name before someone snatches it up. Call Melbourne IT on 1300 654 677 to register your domain name today.


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